MasterShield® Gutter Protection — Privacy Policy

Understanding Our Privacy Policy and Data Practices

This website, MasterShield.com (the “Site”), is owned and operated by MGP Manufacturing LLC (“MGP,” “MasterShield®,” “we,” “us,” or “our”), a manufacturer of gutter protection systems headquartered in Paterson, New Jersey. This Privacy Policy describes how we collect, use, disclose, and protect personal information obtained through this Site.

Important Dealer Notice. MasterShield® gutter protection products are sold and installed exclusively through independently owned and operated authorized dealers (“Dealers”). MGP Manufacturing LLC is the manufacturer and brand owner; it is not a party to any transaction between you and a Dealer. Each Dealer operates as a separate legal entity with its own privacy practices. When you contact or transact with a Dealer, that Dealer’s privacy policy governs the information you provide to them. We encourage you to review the applicable Dealer’s privacy policy before sharing personal information with any Dealer.

This Policy applies only to information collected through this Site. It does not govern information collected offline, through other websites, via email campaigns, or through Dealer websites or operations.

This Privacy Policy, together with the MasterShield® Terms of Use and Disclaimer, collectively governs your use of MasterShield.com. All three documents should be read together.

This Site is intended for users located in the United States. If you are accessing the Site from outside the United States, you do so at your own initiative and are solely responsible for compliance with applicable local laws.

Telephone and Text Communications. If you provide a telephone number through any form on this Site, you acknowledge that an authorized Dealer or MGP Manufacturing LLC may contact you at that number by telephone or text message, including using automated dialing technology, to follow up on your request. Consent to receive such communications is not a condition of any purchase. Message and data rates may apply. Text STOP to opt out of marketing messages at any time. Text HELP for support. Neither MGP Manufacturing LLC nor wireless carriers are liable for delayed or undelivered messages. Opting out of marketing messages does not opt you out of transactional or service-related communications directly related to a request you have submitted, such as dealer referral confirmations or responses to your inquiry. To opt out of all communications, contact us at privacy@mastershield.com.

Automated and AI-Assisted Communications. We may use marketing automation tools and AI-assisted systems (including platforms such as HighLevel) to help send follow-up communications, route inquiries, personalize messages, and improve the speed and quality of our responses. While we use commercially reasonable efforts to ensure accuracy, automated systems may occasionally produce errors or unexpected results. If you believe you have received a communication in error, please contact us at privacy@mastershield.com and we will address it promptly.

By using this Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any term of this Policy, please do not use this Site or submit any personal information to us.

1. Information We Collect

We collect two categories of information: information you provide to us voluntarily, and information collected automatically when you use the Site.

1.1 Information You Provide

When you interact with the Site — for example, by submitting a contact form, requesting a dealer referral, signing up for our newsletter, or otherwise communicating with us — we may collect:

• Your full name and postal address
• Your email address and telephone number
• The nature of your inquiry or request (e.g., product information, dealer locator, warranty inquiry)
• Any other information you choose to include in a message or form submission

We do not operate an e-commerce storefront on this Site. We do not collect payment card information or process financial transactions directly through this Site.

1.2 Information Collected Automatically

When you visit the Site, our servers and third-party analytics tools automatically collect certain technical and usage data, including:

• Your IP address and approximate geographic location derived from it
• Browser type, version, and language settings
• Operating system and device type
• Pages viewed, links clicked, and time spent on each page
• Referring website address and search terms used to reach the Site
• Date and time of your visit

This information is collected using cookies, web beacons, pixel tags, and similar tracking technologies, as described in Section 4 below.

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (such as Meta/Facebook, Google, or LinkedIn) when you interact with our content or advertising on those platforms
• Authorized affiliate partners who drive traffic to our lead generation funnels or landing pages, where you have submitted a form and provided consent to be contacted by MasterShield®
• Intent data and audience segmentation tools that identify consumers who have expressed interest in gutter protection products through online search behavior or content engagement. This data is used exclusively for advertising targeting (such as retargeting campaigns and direct mail) and is never used for direct phone or text outreach unless you have separately submitted a form and provided explicit consent
• Analytics and advertising partners who provide aggregated audience insights

We combine information from third-party sources with data collected directly from you to improve our marketing, qualify leads, and understand our audience. We do not purchase personal contact information from data brokers for the purpose of unsolicited direct outreach.

2. How We Use Your Information

We use the information we collect for the following purposes:

We will not use your personal information for purposes materially different from those disclosed in this Policy without providing you with prior notice and, where required by law, obtaining your consent.

3. How We Share Your Information

We do not sell your personal information to third parties for their own independent marketing purposes. We may share your information in the following circumstances:

Authorized Dealers. If you submit a request for a dealer referral or use our dealer locator feature, you are requesting that we connect you with one or more authorized Dealers in your area. We will share your contact information with the relevant authorized Dealer(s) so they may follow up with you regarding your request. We do not evaluate, guarantee, or endorse the performance, pricing, or conduct of any Dealer to whom your information is referred. Each Dealer is an independently owned and operated business and is solely responsible for its own use of your information once received. Dealer privacy policies govern information once it has been shared with them.

Service Providers. We engage third-party companies to perform services on our behalf, such as website hosting, email delivery, analytics, customer relationship management, and advertising. These service providers are contractually prohibited from using your information for any purpose other than providing services to us, and they are required to maintain appropriate confidentiality and security standards.

Business Transfers. If MGP Manufacturing LLC is involved in a merger, acquisition, asset sale, or similar corporate transaction, your personal information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

Legal Requirements and Protection. We may disclose your information if we believe in good faith that disclosure is necessary to: (a) comply with applicable law, regulation, legal process, or governmental request; (b) enforce our Terms of Use or other agreements; (c) protect the rights, property, or safety of MGP Manufacturing LLC, our users, or the public; or (d) detect, prevent, or address fraud, security, or technical issues.

Aggregate and De-Identified Data. We may share aggregated or de-identified information — which cannot reasonably be used to identify you — with business partners, advertisers, and other third parties for industry analysis, research, and marketing purposes.

Lead Generation Program. We operate a structured lead generation program through which qualified homeowners are connected with authorized MasterShield® Dealers. If you submit a form through a MasterShield® landing page or lead funnel — whether hosted on MasterShield.com, a subdomain thereof, or an authorized affiliate page that uses MGP-approved consent language — your information will be shared with the authorized Dealer serving your geographic area for the purpose of scheduling an appointment. By submitting such a form, you are expressly requesting this referral. The Dealer will contact you directly to schedule a consultation. MGP Manufacturing LLC does not guarantee any specific outcome from this referral. All affiliate partners in our lead generation program are contractually required to use MGP-approved consent language and are prohibited from independently collecting or retaining your personal information outside of the MGP-approved funnel.

4. Cookies and Tracking Technologies

4.1 What We Use

We use the following categories of cookies and similar technologies on this Site:

4.2 Cookie Duration

Cookies we use are either session cookies (deleted when you close your browser) or persistent cookies (remaining on your device for a defined period or until you delete them manually).

4.3 Your Cookie Choices

You may manage your cookie preferences at any time through the cookie consent banner displayed when you first visit the Site, or by adjusting your browser settings to refuse or delete cookies. Please note that disabling certain cookies may affect the functionality of the Site.

Global Privacy Control (GPC). If your browser or browser extension transmits a Global Privacy Control signal, we will treat that signal as a valid opt-out of the sale or sharing of your personal information for targeted advertising purposes, to the extent required by applicable state law (including California, Colorado, Connecticut, Oregon, New Jersey, and other states that mandate GPC recognition as of 2026).

4.4 Web Beacons

Certain pages on this Site and emails we send may contain electronic images known as web beacons (also called single-pixel GIFs). Web beacons allow us to count visitors, track whether emails have been opened, and measure the effectiveness of advertising campaigns. We prohibit third parties from using web beacons on our Site to collect your personal information without your consent.

5. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We are committed to honoring these rights regardless of where you live in the United States.

How to Exercise Your Rights. To submit a privacy rights request, please contact us using any of the methods listed in Section 9. We will respond within the timeframe required by applicable law (generally 45 days, with a possible 45-day extension where permitted). We may need to verify your identity before processing your request.

California Residents. California residents have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These include the right to know the specific pieces of personal information collected, the right to opt out of the sale or sharing of personal information, and the right to limit use of sensitive personal information. California residents may submit requests via the methods in Section 9 or by clicking the “Do Not Sell or Share My Personal Information” link on our Site.

Other State Residents. Residents of Virginia, Colorado, Connecticut, Texas, Florida, Indiana, Kentucky, Rhode Island, Oregon, Montana, New Hampshire, New Jersey, Delaware, Maryland, Minnesota, Utah, and other states with comprehensive privacy laws have rights substantially similar to those described above. We honor these rights for all U.S. residents.

6. Children’s Privacy

This Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. In compliance with the Children’s Online Privacy Protection Act (COPPA), as updated by the FTC’s 2025 rule amendments, we do not knowingly collect, use, or disclose personal information from children under 13 without verifiable parental consent.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at the address in Section 9. We will promptly delete such information from our records.

We also do not knowingly target advertising to minors under the age of 18 or use the personal information of minors for profiling or targeted advertising purposes.

7. Security of Your Information

We implement commercially reasonable technical, administrative, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, or destruction. These measures include encrypted transmission of data using Secure Socket Layer (SSL/TLS) technology, access controls limiting who within our organization can access personal data, and secure server environments.

No method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and applicable regulatory authorities as required by law.

You are responsible for maintaining the confidentiality of any account credentials you create on this Site. You should log out of your account after each session, especially on shared devices, and notify us immediately if you suspect unauthorized access to your account.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by applicable law. When personal information is no longer needed, we delete, destroy, or de-identify it in a secure manner. The specific retention period for each category of data depends on the nature of the information and the purpose for which it was collected.

9. Contact Us — Privacy Inquiries

For privacy-related questions, requests to exercise your rights, or to report a concern, please contact us by any of the following methods:

MGP Manufacturing LLC — Privacy Inquiries 83 2nd Avenue Paterson, NJ 07514

Email: privacy@mastershield.com Phone: (201) 652-6642

We aim to acknowledge all privacy requests within five (5) business days and to resolve them within the timeframe required by applicable law.

10. Third-Party Links

This Site may contain links to third-party websites, including Dealer websites, social media platforms, and other resources. We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review the privacy policy of any website you visit through a link on this Site.

11. Governing Law

This Privacy Policy is governed by the laws of the State of New Jersey, United States of America, without regard to its conflict-of-law provisions. By using this Site, you consent to the collection and processing of your information in the United States, where data protection laws may differ from those in your country of residence.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this Policy. For material changes that significantly affect your rights or how we process your personal information, we will provide at least 30 days advance notice by posting a prominent notice on the Site or by email where we have your contact information on file. Changes will be effective immediately for new users and 30 days after notice for existing users. Your continued use of the Site after any changes become effective constitutes your acceptance of the updated Policy. We encourage you to review this Policy periodically.